ABOUT ALL SPORT PROMOTIONS

In the area of Event Promotion, we ensure that the client’s event and sponsorship is visible and secured, while in the area of Event Management, our intensive pre planning guarantees’ smooth and streamlined running of the event / tournament / championship / launch.

We provide event construction services and technical support to football and cricket events. This equipment and technical consultation can also be hired out to entities that have organized the event for themselves.

In addition to our clients, we have maintained excellent relations with supporting bodies like the sport media, other sporting associations, authorities, corporate and Government entities, which all assist and add value to our services.

All Sport was the first local sport event company to:

• Organize the first Twenty/20 Cricket tournament worldwide in 1997. it was called Savannah 20’s played as an after work event on the scenic Queen’s Park savannah in Port of Spain
   
• Organize and manage the Caribbean Windball Cricket Championships, which became the first cricket event to be played at Disney’s Wide World of Sport in 1999 as part of the event’s 5th anniversary
   
• Introduce the first Caribbean Seven’s football championships in 1995. This is a concept of playing indoor football or futsal, outdoors.

SERVICES OFFERED TO CLIENTS

• Event conceptualization
• Charters and tours
• Proposals and contracts
• Event organizing and planning
• Securing sponsorships and protecting sponsors interest
• Media management
• Marketing and promotion of events
• 360° event planning and execution
• Venue development and construction
• Rental of equipment
• Managing major football league
• Media launches for events
• Opening, closing and award ceremonies
• Providing merchandise for events
• Securing collaborations with other sporting bodies

VISION

Growth and development in business opportunities, locally, regionally and internationally whilst adopting a streamlined approach to all projects and to become a leader in providing Sport Management services to organizations.

MISSION

To provide our new and existing clients with superior support in event and promotional services that adds value and exceeds expectations.

SPORT SERVICES

• Sport Event Management – planning, organizing and execution of events
   
• Sport Event Marketing and Promotion – promoting events and securing sponsors interest
   
• Sponsorship Management – acquisition and attainment of sponsorship
   
• Event Construction – professional venue construction for football and cricket competitions
   
• Charters & Tours – coordinating charters to various sport events held regionally and internationally

COMMUNICATION SERVICES

• Media Management – dissemination of first hand, accurate information to the media; press releases, fixtures, results and coordination of press launches
   
• Corporate Identity Management – ensuring that the client’s brand is extensively represented and maintained at events

ALL SPORT HISTORY

All Sport Promotions Limited was established in 1988 and is celebrating its 20th anniversary this year. Headed by Anthony Harford, who was a Sports Journalist and producer with thirty five years experience in creative conceptualizing, producing and managing almost every aspect of the field.

The company’s successful accomplishments include the 2006 Soca Warriors charter to Germany for the World Cup, bmobile National Super League and the President’s Award Golf Tournament, where the winning team receives an all expense paid trip for the finals in the United Kingdom at the prestigious Wentworth Golf Course.

All Sport currently specializes in soccer, cricket, golf, and hockey and is a part of major corporate sponsored events such as the Digicel Caribbean Cup and the CLICO International Under 15 Cricket Championships.

COMPANY CULTURE

A team that strives for excellence and the utmost professionalism in completing all tasks assigned to them. Delivering quality service and exceeding expectations motivate us.

Integrity and entrepreneurship are the platform by which our dedication to our clients lies.

CORE VALUES

• Integrity – we promise clients that all transactions concur with ethical codes and practices, honesty and reliability
   
• Professionalism - we strive for excellence in all that we do
   
• Quality – we ensure that the end product is delivered with class and superior dimensions

COMPANY EVENTS

SOCCER

• Bmobile National Super League
• Disney Classic
• Soccer For Charity
• Caribbean Seven’s
• Savannah Football
• One Day Company Tournaments

CRICKET

• CLICO International Under 15 Cricket Championships.
• CLICO West Indies U15 Championships
• West Indies Windball Championships
• Fruta Twenty/20 Night Cricket

GOLF

• President’s Award Golf Challenge

HOCKEY

• Pan American Hockey Federation Junior World Cup Qualifiers

CHARTERS

• Bahrain Charter
• 2006 World Cup in Germany
• Caymans Islands
• 2010 World Cup Qualifiers in Cayman Islands and Bermuda

OTHER EVENTS

• TSTT Road Relay
• Coaching Clinics

CLIENT BASE/SPONSORS

• Telecommunication Services of Trinidad and Tobago
• Digicel
• Clico Trinidad Ltd
• SM Jaleel
• Trinidad and Tobago Football Federation
• Trinidad and Tobago Cricket Board
• Trinidad and Tobago Professional League
• Trinidad and Tobago Olympic Committee
• Trinidad and Tobago Hockey Association
• First Citizens Bank
• Republic Bank Limited
• RBTT Bank
• West Indies Cricket Board
• British American
• Guardian Life
• Blue Waters
• Petrotrin
• Carib Brewery
• Eastern Credit Union
• British Airways
• Heineken Trinidad Ltd
• Ministry of Sport
• Sport Company of Trinidad and Tobago

THE COMPANY’S MARKETING DIRECTOR

After studying with Burnside Aviation in the US, Anthony Harford started off his career as an Airline Pilot with BWIA, but was extremely passionate in Sport and ventured into Sport Journalism, which he has been for the past 35 years. He was a former News and Sports Anchor on television and became founder of All Sport Promotions in 1988.

The success of All Sport is partly attributed to his experience as the first Commercial Manager of West Indies Cricket in 1993 and as a member of the marketing team for West Indies Cricket Board for seven years.

Mr. Harford was also the founder of first Sports Television Production Company, 20/20 Productions Ltd, in the Caribbean in 1994 and served as an archivist for the Trinidad and Tobago Football Federation for four years.